When an owner asks "what does a website cost?" the honest answer is: it depends what you need it to do. So instead of a vague number, here's exactly what each of our three tiers gets you — same business, three budgets — and our straight advice on where to start.
Launch — $500 (get found)
This is where most local businesses should start, and for a lot of them it's all they'll ever need. It's the complete "get found and get the call" package: a polished, mobile-friendly site, your Google Business Profile set up right, one-tap click-to-call, hours and a map, a photo gallery, a booking button that links to your app, social links, a review link, and the SEO basics so locals find you. It does the one job that matters — turn a search into a customer walking in.
Growth — $1,500 (get booked & grow)
When you're ready to do more than get found, Growth adds the tools that turn searchers into booked customers:
- A custom-styled design in your real colors and brand.
- Booking handled right on your site — no outside app needed.
- Lead-capture forms, menu/services pages, and expanded galleries.
- Professional copywriting, a blog to stay fresh on Google, and a live Instagram/TikTok feed.
Signature — $5,000 (own your market)
Signature is the one-of-a-kind build for businesses ready to be the obvious choice: a fully custom design, bookings and payments taken right on your site, online ordering or e-commerce, shoppable social, multi-platform feeds, POS/CRM integrations, and custom features built around how you actually work.
Start at $500. Upgrade anytime. You own your site, and you're never locked in.
Here's our honest advice: don't overbuy. Start with Launch, get found, let it pay for itself with a new customer or two, and upgrade only when your business is genuinely ready for booking or ordering on-site. Every tier rides on a monthly Care Plan that keeps it running, updated, and matched to your Google listing — so whichever you pick, you never touch the tech. Want to see all three live? We've got real demos we'd love to walk you through.